London- September 2011
Presented by Illuminate Productions, Better Bankside, and The Tate Modern
Curated by Caroline Jones
Never Records London set up shop on Southwark Street in the Bankside neighborhood, just blocks from the southern end of the London Bridge. Being in one of the most dense and legendary metropolises of the world meant there was no end to super-diverse musicians with a high talent level. The recording area and mock shop were segregated once again, but now the accumulation of memorabilia really began to stand out: posters, photos, and stickers, along with the Arturo Vega’s LIE, KILL, CHEAT, STEAL art gave the shop a truly lived-in feel from the start, and citizens took to it from the start.
The orgy of recording went on and on late into the night. It’s hard to turn people away when you don’t know when you’ll be back, when you don’t know how narrow the window is for this particular group and their unique union. Never Records recidivists from Derry and Liverpool showed up and recorded new songs, providing the London iteration a human continuity that was more important than the ubiquitous logo. Never Records isn’t about brand reinforcement, it’s about band reinforcement.
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